While they're not a cycling organization, the Tampa Bay organization Green Armada caught my attention this weekend; their story made the national news. The guys who started the organization were seeing too much trash floating by on the Hillsborough River. Instead of pounding on the doors of state or local governments to demand something be done, they just went out there and started cleaning up. Eventually major corporate interests (and not to mention individuals) realized that what Green Armada was doing was worth something to them, and started supporting them.
So the question for cyclists is: "What can we do that's of value to the community that also benefits us, and how do we make it happen and publicize it?"